Marketing brain. Analyst mindset. Business impact.

Bringing a marketer’s understanding of customers and campaigns to data analysis, reporting, and business strategy.

Hi, I’m Alexis!

I’m a Detroit-based digital marketing strategist with over a decade of experience helping brands grow online. From local startups to globally recognized organizations, I’ve developed audience-first strategies that prioritize meaningful engagement, measurable performance, and long-term brand impact.

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Areas of Expertise

  • Achieving your goals takes strategy. Every social media initiative begins with a full audit: what’s working, what could be stronger, and where the missed opportunities might be.

    I evaluate competitors, identify potential collaborators, and analyze the broader landscape.

    From there, I turn those insights into a focused social media content plan designed to move the needle on your goals.

  • Social media thrives on conversation—but without thoughtful moderation, communities can spiral into chaos. Or worse: silence.

    I have experience managing large, active communities, guiding productive discussions that build trust and drive conversions.

    I also handle customer and client concerns through private messages, providing solutions, de-escalating issues, and resolving problems before they grow.

  • Social media is only one piece of a larger marketing ecosystem. I’m experienced across multiple digital channels, including search engine marketing, email marketing, influencer partnerships, print campaigns, content creation, and user-generated content (UGC).

    Because websites are often the next touchpoint after social, I also bring insight into search user experience design and search engine optimization (SEO) — ensuring the journey from discovery to conversion feels seamless.