Death & Digital media
Maya Angelou, Robin Williams, Joan Rivers. Winter hasn't even come yet and 2014 has already seen quite a few celebrity deaths. One of the most recent famous losses came this past Monday when fashion mogul Oscar de la Renta passed away. Having been interested in fashion for many years, I was saddened by his passing. I wondered how his fashion house would respond to this tragedy... I was disappointed.
This photograph was the only acknowledgement of Oscar de la Renta’s passing from the companies social media outlets. The same image was used on its Facebook, Twitter, and Instagram accounts. No description, just the photo. I expected more.
As melancholy as it may be, the death of the face of the brand is a critical moment in the brand story. This is a moment to invite fans into the fashion house, so-to-speak, and grieve with them. Sadness is a powerful emotion, and - while you surely don't intend to profit from it - it should not be neglected.
Knowledge is power
Now that I’m older, I realize I’ve always had a latent desire to learn things. I just disliked the structure of school. As a child, I used to read books about science and other cultures, and I loved learning new creative skills. I spent a day of Spring Break one year in my room watching TedTalks. Last year, as a Christmas present to myself, I bought tarot cards and a book about feng shui. I hope my little cousin learns to disassociate his distaste for school with learning. There are so many cool things to learn.
Take a moment to imagine your life if you knew everything there was know. The opportunities would be limitless; the experiences would be endless!
Live as if you were to die tomorrow. Learn as if you were to live forever.
A great way to learn how to do something is by watching someone else do it. Whether they succeed or fail, you still learn something. Aside from videos, articles, and infographics, I learn a lot about social media marketing examining the campaigns of my favorite brands.
I use the following 15 questions to evaluate what I believe the campaign is doing well and where there is room for improvement.
Using these questions as a guide, I plan to explore which practices work best and worst in digital media marketing strategies. What other questions should I be asking? Reply below with the questions you feel are missing from this list. Thanks for reading!
alexified | blog
My journey & tips to becoming a top-notch social media marketer.