A great way to learn how to do something is by watching someone else do it. Whether they succeed or fail, you still learn something. Aside from videos, articles, and infographics, I learn a lot about social media marketing examining the campaigns of my favorite brands. I use the following 15 questions to evaluate what I believe the campaign is doing well and where there is room for improvement. Potpourri
Using these questions as a guide, I plan to explore which practices work best and worst in digital media marketing strategies. What other questions should I be asking? Reply below with the questions you feel are missing from this list. Thanks for reading!
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Statistics majors become statisticians; Mathematics students are future mathematicians. What about an Informatics student? Is there such thing as an informatician? The questions you ask yourself when you have a degree that your computer thinks is a spelling error... Figuring out what I wanted to do with my degree in Social Computing Informatics was a great challenge for me upon graduating college. I could hardly define what it was, much less what career I wanted to pursue with it. During that first post-grad year, I often felt lost and considered returning to college to study something else. However, after a lot of thought and research, I finally found my perfect career path! Digital media marketing brings together everything I look for in a career. I enjoy the mix of creativity and analysis involved with creating content and calculating how well it's working. I also like how hands-on it can be (e.g. engaging directly with consumers, attending events to record video and take photos). These are among several reasons I'm itching to start a career in digital media advertising. Lately, I've been tirelessly learning new skills and studying techniques in order to become the best there is at what I do. (I tend to take the Ash Ketchum approach to life: "I want to be the very best that no one ever was.") I recently finished a course on search engine optimization and became Google Adwords Certified. I've also been enjoying studying social media marketing practices and digital media campaigns - learning what-to-do versus what-not-to-do.
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alexified | blogMy journey & tips to becoming a top-notch social media marketer. Archives
March 2016
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